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12. Get Together Talk: Art Galleries and Nepostism
The talk will now focus on specific subjects, with the current topic being art galleries – how to approach them, work with them, and the general gallery environment.
– Galleries & Nepotism: Nepotism is prevalent in the art world and beyond. There’s a debate on whether art is good or a necessary evil for emerging artists to gain exposure through established, connected artists. Detecting nepotism can be done by observing if a gallery hires outside its network or identifying “transgenerational” galleries that openly admit family-based connections.
– Types of Galleries: Galleries are categorized into “fast-moving consumer products” or “retail” galleries selling high-volume decorative art and fine art/contemporary art galleries that might require more academic provenance. High-level galleries like Gagosian focus on contemporary art, while “tourist galleries” are generally not considered high-quality.
– Artist Self-Promotion: There’s a discussion on whether artists should self-promote. Some worry it might hinder their chances with high-profile galleries, while others believe it helps get noticed and that galleries don’t remember past self-promotion. However, being a huge influencer might not align with a gallery artist’s career.
– Getting into a Gallery: Key factors include location (sometimes being away helps), social media presence for virtual networking, knowing artists already represented by the gallery, and leveraging “three capitals” (money, social connections, and cultural recognition). It’s also suggested to network with non-art professionals connected to gallery owners.
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