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Writing long-form in-depth articles for the web
Here is how you should write your posts:
- Find a title that can meet an audience (title’s interest matching data)
- Stay within the title’s subject
- Find what others tell about it (YouTube, Google 1st page with the title)
- Find your difference (position) and your added value
Formatting the text in a reader-friendly way:
– Using bullet points or numerical lists
– Using headings every time a new idea is coming up.- H1 for the main title
- H2 for a chapter
- H3 for development within the chapter,
- H4 for small ideas or argumentation.
– Breaking the text up into small, easy-to-read chunks.
– Short sentences with connection words.
– Paragraphs short (5, 6 lines max if possible before another header).
– It’s better to have many small paragraphs broken up with bullets and numbers than big blocks of text.
– If there is a citation to a source add the link.
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